How to Connect Google Analytics to Your Site

You can connect Google Analytics to analyze traffic on your site and receive additional statistics for analysis.

To connect the service, you need to insert the Google Analytics metric ID into the SendPulse analytics settings. In the article, we will go over where to find your metric IDr and the setting itself.

Create a New Data Stream

Create a Google Analytics account, then add a resource and data flow for a "Web" source.

Enter the URL of the monitored site and its name.

Click Create Stream.

Read more on how to set up Google Analytics for your site and how to create and customize a goal.

Get an ID

After creating a stream, you will immediately see the details for that stream.

If you've created one before, you can go back through Administrator > Data Streams and click on the created stream to open the details.

Copy the web stream ID.

Insert an ID into SendPulse

Go to the site settings in the "Analytics" tab. Below Google Analytics, enter the ID and click Connect.

Transfer Your Goals

Once you connect your ID, you can transfer your goals from your subscription form, the “Login EDU” widget, or your payment widget to analytics.

In Google Analytics, a goal is a specific user action taken on a website (conversion), for example, clicking a button, making a purchase, or entering personal data. You can view them in the “Events” section of your analytics.

Read more in the Google Analytics documentation.

You can transfer goals from your SendPulse-based website automatically. Go to the website builder, find or add the required widget, and click Analytics settings on the widget settings panel.

Turn on the "Transfer the goal to Google Analytics” toggle, and enter your data in the "Category," "Action," and "Label" fields — these parameters will be transferred to Google Analytics.

You can view your goal statistics in Google Analytics in the "Events" section. The information you entered in the "Category" widget field will be displayed as your event name. Click it to see more details (action and label).

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