Best Practices

Useful email marketing tips on how to strike the perfect chord with your audience

  • SMS Marketing Best Practices

    Last Updated: 05.04.2021

    SMS marketing has a lot to suggest to companies: an incredibly high open rate — up to 98%, according to Gartner, and a considerable level of engagement if performed right. SMS campaigns work best for the local audience so that you can send promotions, updates, and advertising in just a few minutes.

  • Drip email campaign best practices

    Last Updated: 04.12.2020

    A drip email campaign, otherwise known as an automated email campaign, is a series of pre-written emails sent to marketing leads. A drip campaign starts during the awareness phase in the sales funnel, which is when a lead finds out about the product or service and opts in for email marketing. It can go up to post-purchase when the marketer upsells or cross-sells to customers who have already converted. Marketers can use drip campaigns to inform and nurture leads, increase email click-throughs, improve revenue, and save time.

  • Email Deliverability Best Practices

    Last Updated: 04.08.2022

    Email deliverability is a measure that indicates the number of sent emails that reach the inbox of subscribers. In email marketing, deliverability is a percentage. Why is it important? Keeping tabs on email deliverability ensures that companies send emails that are read by subscribers. Furthermore, email deliverability impacts sender reputation. Hence, if your emails don’t land into the inbox, your sender reputation will suffer.

  • Welcome Email Best Practices

    Last Updated: 08.12.2020

    A welcome email is the first message a website visitor receives after subscribing. This email allows a user to get acquainted with a company and find out the benefits it provides. Brands empower it with useful checklists, videos, and testimonials that smooth the lead’s path down the sales funnel.

  • HTML email best practices

    Last Updated: 04.12.2020

    An HTML email is the use of a type of HTML to provide an email with semantic markup and formatting abilities that is not possible with plain text email. It helps marketers to create stunning emails that drive more sales and increase customer engagement.

  • Chatbot Best Practices

    Last Updated: 30.01.2020

    Chatbots helps brands provide 24/7 customer support without much effort, subscribe users to your marketing campaigns via a widget, and assist them in placing orders and other operations.

  • Email Newsletter Best Practices

    Last Updated: 11.12.2020

    An email newsletter is an email sent out by companies to their subscribers that contains valuable information such as guides, announcements, product reviews, news, blog posts, customized recommendations, and so forth. Recipients of a newsletter are usually prospects, existing customers, or visitors who have agreed to receive marketing emails.

  • Email Signature Best Practices

    Last Updated: 11.12.2020

    An email signature is the bottom section of an email where the sender gives their regards to the recipient and signs off with their name, address, website, and any other relevant information. Email services allow marketers to create branded signatures and add them automatically to every email.

  • Email Campaign Best practices

    Last Updated: 11.12.2020

    According to Radicati Group, there will be more than 4 billion (over half of the world's population) email users by 2020. The 2018 report also showed that daily email traffic will steadily grow from approximately 239 billion emails in 2019 to 333 in 2022.

  • Email design best practices

    Last Updated: 11.12.2020

    Email design is the process of creating attractive and captivating emails by tweaking images, calls-to-action, fonts, colors, among other essential elements. Design plays a vital role in the success of an email marketing campaign, so it is imperative to follow industry email design best practices.

  • Email Subject Line Best Practices

    Last Updated: 03.12.2020

    Email marketing is a valuable tool that every business should include in its marketing strategy especially if resources and time are limited. That’s because it offers the potential to reach thousands, if not millions of people in a relatively short time. As of 2018, the number of email users globally stood at 3.8 billion and is expected to rise to 4.4 billion by 2023, according to Statista.

  • Email Marketing Best Practices

    Last Updated: 10.12.2020

    Email marketing remains a powerful tool for business. Over one-third of customers say that they visited a site because they received an email from a particular brand. Moreover, a similar percentage report that they purchased from a company after receiving an email from it. That is the power of email marketing!

  • Abandoned Cart Email Best Practices

    Last Updated: 04.08.2021

    Abandoned cart email is an automated message sent to users who left the website without completing their purchase. It aims to drive people back to a shopping cart and increase sales. Abandoned cart emails are a way to remind users about your products before users decide to buy from competitors.

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